Famed for its fine cuisine and lively nighttime music, Monaco’s SASS’ Café is again taking up residence in AlUla with a pop-up edition, and the guest experience is being enhanced through a partnership with INEOS Automotive.
Guests visiting SASS’ AlUla will benefit from a shuttle service across the rugged Arabian landscape in the comfort and refinement of the INEOS Grenadier 4X4, giving them the opportunity to fully embrace the spirit of adventure that the region naturally inspires.
Combining rugged British spirit and design with German engineering rigour, the INEOS Grenadier is a tough, go-anywhere vehicle with best-in-class off-road capability combined with the modern comfort, refinement and quality standards expected by today’s drivers.
Mirroring the collaboration between INEOS Automotive and SASS’ Café in Monaco, the brand’s official dealer in KSA, Aljomaih Automotive, will provide two Grenadiers to SASS’ AlUla throughout its three-month pop-up residency.
As well as carrying guests across the unspoilt desert between SASS’ AlUla and the AlUla old town, the Grenadiers will be available for test drives and as striking display showpieces as part of the venue’s scenic backdrop.
Tim Abbott, Sales Director, INEOS Automotive, commented: “Following the success of our partnership with the SASS’ Café in Monaco, we were keen to extend the collaboration when they announced a return to AlUla this year. Bringing this unique experience to the stunning historic Saudi Arabian landscape gives us the opportunity to showcase what the Grenadier is truly capable of to an audience who really loves adventure.”
Mishari Aljomaih, Chief Operating Officer of Aljomaih Automotive, added: “Recognizing AlUla as a destination that draws visitors globally, we are pleased to stand alongside our valued partner, INEOS Automotive, and showcase our newest addition to the Saudi market, the INEOS Grenadier. We believe that this is a valuable opportunity for us presenting this exceptional vehicle in its natural habitat and to an international audience exclusively during AlUla season.”
INEOS Grenadier
The backbone of the Grenadier is a full box-section ladder frame chassis, with heavy-duty solid beam axles, a two-speed transfer case and up to three locking differentials. It is powered by a BMW 3.0-litre turbo-charged inline six-cylinder gasoline engine, which has been specifically calibrated for this application. Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.
The interior combines versatility and practicality with the latest technology and exceptional comfort. Its intuitive and functional layout features physical switches that are widely spaced for easy use on the move. A central infotainment touchscreen gives intuitive access to a range of information displays and settings menus. An overhead console provides controls and switches for off-road and auxiliary controls. Hose-out rubber flooring, leather seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.
The Grenadier Trialmaster Edition is built with extreme off-road driving in mind, prioritising go-anywhere capability and versatility. The Trialmaster includes a raised air intake, exterior utility belt and auxiliary battery. It comes with front and rear differential locks and BFGoodrich All-Terrain T/A KO2 tires as standard, designed to handle the harshest of conditions.
The Grenadier Fieldmaster Edition is designed for those with an adventurous lifestyle who need their vehicle to get them and their kit to wherever they want to go. It includes full-grain leather seats, a premium sound system and carpet floor mats. It also comes standard with Safari Windows in the roof that can be tilted for ventilation or removed completely.
The Grenadier Quartermaster double cab pick-up is the largest model in the current line-up and offers class-leading off-road capability. It is named after the British Army officer responsible for the supply and distribution of provisions. With a wheelbase of 3,227mm, 305mm longer than the Station Wagon, the Quartermaster’s extended chassis allows it to accommodate a large and versatile cargo area, capable of carrying a load of up to 835kg and effortlessly transporting a standard euro pallet.
About INEOS Automotive
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
About Aljomaih Automotive
Aljomaih Automotive Company (AAC) is part of the Aljomaih Group heritage dating back to as early as 1936. Aljomaih Group is one of the strongest conglomerate in Saudi Arabia with interests in diversified industries like Automotive, FMCG, Power Generation, Financial Services, Manufacturing and General Trading. The Group represents leading global brands in the kingdom, includes, General Motors, GAC Motor, Pepsi, Shell, Yokohama, Enterprise RAC and many more.
AAC, offers new and used car sales and after sales services supported by wide spread of service centres around the Kingdom, in addition to various credit and financing facilities suited to different customer segments. Aljomaih Automotive also provides car care services for all brands through ACDelco service centres network, which meets all its customers’ needs in accordance with the highest standards under the best technical expertise. AAC leadership in the Saudi Automotive Industry is well recognized through different manufacturer and industry awards received over the years.
