1. Marketing Strategy:
• Working on the Market Penetration Strategy.
• Creating awareness among people about our company’s services.
• Overall plan to reach potential customers and convert them into customers for our
services.
• Determining the required budget and expecting the return on this investment.
2. Search Engine Optimization & Marketing (SEO & SEM):
• Working on improving our website to be compatible with search engines by improving
content, links, etc.
• We must appear in the first search results when the user searches for any of our
services.
• Create and manage paid advertising campaigns on the Google search engine.
3. Organic marketing (Content Marketing):
• Creating and publishing content of all kinds (articles, publications, videos, pictures,
animations, graphics, etc..) on social media and our blog that are suitable for gaining
customers and introducing them to our services.
4. Social Media Accounts Management:
• Managing the company’s social media accounts on (Instagram, Facebook, Twitter,
Linkedin, YouTube, TikTok).
▪ Design and implement social media strategy to align with business goals.
▪ Set specific objectives and report on ROI.
▪ Generate, edit, publish, and share engaging content daily (e.g. original text, photos,
videos, and news).
▪ Monitor SEO and web traffic metrics.
▪ Communicate with followers, respond to timely queries, and monitor
customer reviews.
▪ Oversee social media accounts’ design (e.g. Facebook timeline cover, profile
pictures, and blog layout).
5. Email marketing campaigns:
• Make the clients on our email list aware of new discounts, and services. educate
the audience on the value of our brand and keep them engaged.
• Create marketing campaigns.
• Marketing campaign management.
• Analyze marketing campaigns to achieve the best results from them and obtain
information that helps us develop our business.
6. Collaborate with other sales and customer service teams to ensure
brand consistency.
7. Suggest and implement new features to develop brand awareness, like
promotions and competitions.
