The opening ceremony sets the stage for four days of remarkable creativity and excellence
Hia Hub 2024 launched on October 30, drawing leading figures from the fashion, beauty, and lifestyle industrie
The event features insightful masterclasses, engaging talks and panels, interactive workshops, and spectacular nightly performances on the ‘Billboard Arabia’ stage
Hia Hub 2024 kicked off its opening night with a vibrant gathering of fashion, beauty, and lifestyle industry leaders, influencers, celebrities, and creatives. The event, held in Riyadh’s JAX District will run from October 30th to November 3rd, bringing together prominent global fashion icons and brands at the largest fashion and lifestyle conference in the region.
The opening day’s celebration underscored the impressive growth of the fashion industry in Saudi Arabia and the MENA region, highlighting Hia Hub’s essential role in fostering the next generation of fashion entrepreneurs and innovators. The event started with inspiring opening speeches including; Mai Badr (Editor-in-Chief of Hia Magazine), Burak Çakmak (CEO of the Saudi Fashion Commission), Patrick Chalhoub (Group President of Chalhoub Group), and Malek Tambourgi (Managing Director of SRMG X).
Reflecting on the start of Hia Hub’s fourth edition, Mai Badr remarked, “This year’s event marks a turning point, creating an inspiring environment through in-depth discussions, interactive exhibitions, and educational sessions.” She highlighted that the diverse agenda introduces “new ideas and innovative solutions,” reinforcing Hia Hub’s commitment to attracting top local, regional, and international talent to empower the next generation of innovators in this dynamic industry.
For the second year in a row, Hia Hub, has partnered with Fashion Futures. The Fashion Commission’s annual event provides a roadmap for the Future of Saudi & the global fashion industry through their newly launched platform Fashion Futures. Serving as a portal to valuable insights about the fashion industry, the Fashion Futures platform provides key insights and analytics to investors and brand owners. While the Fashion Futures event connects key leaders and highlights the opportunities offered to brands & brand owners.
Burak Cakmak noted, “Today, we celebrate a pivotal collaboration between Fashion Futures and HIA HUB—a partnership that represents our shared vision for a future-driven, data-enabled fashion industry in Saudi Arabia.” Adding, “Together, we are laying the groundwork for a thriving ecosystem that empowers local talent, drives innovation, and fosters sustainable growth.”
Malek Tambourgi, General Manager of SRMGX, the owners of Hia Hub’s IP, stated, “Hia Hub 4.0 marks another important milestone in our journey. Building on the tremendous success of the past three years, we are dedicated to broadening our reach, enhancing our offerings, and maintaining our role as a vital platform for innovation and connection in the fashion, beauty, and lifestyle industries. At Hia Hub, we have always aspired to, and will continue striving toward, a bright and promising future for this exceptional conference.”
Patrick Chalhoub shared his excitement about partnering with Hia Hub, saying, “We are thrilled to collaborate with Hia Hub on ‘The Skincare Edition: UNFILTERED’ and to launch the summit’s first edition in Riyadh in partnership with some of the world’s leading Groups and skincare brands.
I strongly believe in the profound impact Hia Hub has on the region, bringing us all together in this space of creativity and collaboration. Our goal is to create a platform that resonates with consumers, professionals, and skincare enthusiasts alike. This partnership reflects our commitment to excellence and aligns with our ambition to drive success and innovation within the region’s beauty sector.”
Guests attending the event can enjoy exclusive access to the American Express VIP Lounge and explore an array of luxury brands, including Tiffany, Hublot, Dior, YSL, Breitling, Bulgari, and partner Abdul Latif Jameel Motors – Lexus. Experience immersive art installations from Jimmy Choo and Cosmodream, along with unique shopping opportunities at Jaak Events, Ounass, Maghrabi, Dr M, Zadig & Voltaire, and Davidor.
About SRMG X
SRMG X is a leading full-service event management agency based in Saudi Arabia, specializing in delivering large-scale, iconic live experiences. Founded with the vision to blend culture, music, sports, fashion, art, and media, SRMG X curates immersive events that push the boundaries of creativity and meet the growing demand for engaging entertainment in the region.
SRMG X has an experienced and dedicated team that leverages a deep understanding of local and regional markets to plan and execute memorable experiences for both public and private sectors. SRMG X is the creator of new IPs like Hia Hub, the region’s largest fashion and lifestyle event, and the SRMG Beach Experience at the Cannes Lions Festival. Our partnerships with major global brands, such as Bloomberg Media, have led to landmark events like the first-ever Bloomberg Power Players Jeddah. Additionally, SRMG X successfully delivered the second eidtion of Riyadh Fashion week in October 2024 and has organizes premier leadership conferences, including the inaugural King Abdullah Financial District (KAFD) Annual Leadership Conference. SRMG X stands at the forefront of the events industry, driven by a passion for delivering innovative, unforgettable experiences that resonate with audiences and elevate brand engagement across the region.
About Hia Hub
Hia Hub is the region’s leading fashion, beauty and lifestyle conference. It is returning for its fourth edition from 30 October – 3 November 2024, in Riyadh’s JAX District. Hia Hub 4.0 has an extended program, delivered over five days and designed to inspire the next generation of fashion and beauty consumers and entrepreneurs.
The programme includes an extensive lineup of global industry experts and pioneers, thought leaders, trendsetters and influencers, artists, and leading brands to uncover the latest trends in fashion, beauty, art, design, and luxury. Hia Hub includes a curated series of daily engaging talks, panels, workshops, seminars and masterclasses as well as a multitude of interactive exhibitions, art and brand installations and nightly live performances on the Billboard Arabia Stage.
For the second consecutive year, Hia Hub is partnering with Fashion Futures to deliver a program featuring global industry experts and academics aimed at fostering creativity and innovation. For the first time, Hia Hub has collaborated with the Chalhoub Group to launch “The Skincare: UNFILTERED,” featuring leading luxury brands such as Estée Lauder, Faces, L’Oréal, Waldencast, Benefit Cosmetics, L’Occitane, Dior, Guerlain, Shiseido, and others.
About Fashion Futures
Fashion Futures is a comprehensive platform dedicated to fostering the fashion industry in Saudi Arabia by providing insights and analytics. Our mission is to revolutionize Saudi’s fashion industry by offering the leading fashion intelligence platform, enabling global connections and opportunities for investors and fashion businesses. Consequently, shaping the future of the regional fashion industry through a data-driven approach, while driving actionable insights.
ABOUT THE SKIN EDITION: UNFILTERED
“The Skincare Edition: Unfiltered” is an experiential summit set to take place in Riyadh, Saudi Arabia, from October 30th to November 3rd, coinciding with the highly anticipated HIA Hub event. This unique event in the Middle East will gather skincare professionals and enthusiasts from around the globe to explore skincare practices, trends, and insights.
Focusing on the Middle Eastern market, the summit aims to provide attendees with the opportunity to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge tailored to the region’s diverse needs and preferences. From immersive experiences to enlightening discussions, The Skincare Edition promises to be a transformative event, uniting skincare enthusiasts in a dynamic and enriching environment.
As the inaugural event in its series, this year’s theme, UNFILTERED, is designed to resonate with today’s #nofilter trend, promoting open and honest conversations that challenge industry standards and remove barriers.
Internationally renowned skincare brands will participate in this summit, from Chalhoub Group, L’Oréal, Faces, Estée Lauder Companies, Shiseido, Waldencast, L’OCCITANE Group, Dior, Guerlain, Benefit Cosmetics, Roc, Caudalie, Patyka, ilik and others.
Key leaders and spokespersons will join in person to engage in insightful talks and experiences.
