The FIM Europe, in collaboration with the FMI, is proud to present the first edition of the Conference on Motorcycle Sport Communication in Europe, which will be held on Saturday, 22nd February in Riccione, Italy
The FIM Europe is proud to present the first-ever Conference on Motorcycle Sport Communication in Europe, a prestigious gathering organized with the support of the FIM (Federation Internationale de Motocyclisme) and in collaboration with the FMI (Federazione Motociclistica Italiana) and the Italian weekly motorsport magazine Motosprint.
The Conference will take place on Saturday, 22nd February 2025, at the prestigious Hotel Mediterraneo in Riccione, Italy. This inaugural event is set to bring together key figures from the world of motorcycle sports, FMNs press representatives, communication professionals, industry leaders and tech experts that will explore the rapidly evolving role of communication in Europe.
Meant for exchanging insights, best practices and ideas, it will offer a unique platform to share and deepen experiences and methods thanks to the presence of expert speakers and panel discussions, as well as interactive sessions to stimulate dialogue and encourage future collaborations.
This event is a unique opportunity to forge meaningful connections between FMNs communication teams and press offices, and to deepen and strengthen the European Motorcycling Communication, covering a range of pivotal topics such as the strategic communication frameworks of the FIM Europe, FIM and FMI, as well as the emerging impact of Artificial Intelligence (AI).
Key opportunities
Networking with European FMNs communication leaders and press offices
The conference will provide an ideal setting to foster dialogue, share experiences and identify common goals for the future of the European motorcycle sports communication.
In-depth exploration of communication strategies
Attendees will gain a deeper understanding of the communication strategies employed by FIM Europe, FMI and FIM, while also discussing how these frameworks can be enhanced to better serve the interests of the media and the broader motorcycle community.
Focus on AI and technology
The event will address the growing influence of AI in communication, offering a chance to explore how technological innovations can be harnessed to optimize engagement and reach for motorcycle sport audiences across Europe.
The conference will be a milestone event in shaping the future of communication in European motorcycle sports, where both the challenges and opportunities in the digital age will be discussed.
As Official Media Partner of the event, Motosprint will play an important role in providing comprehensive coverage before, during and after the Conference and giving insights into the key topics and conversations.
Alessandro Sambuco – FIM Europe Secretary General
“We wanted to launch this Conference based on needs and expectations. The first need is to make the European sports press fully aware of how the Olympic movement works for a better world, as it is structured and organized from top to bottom. The second need is to describe in detail how the International and National Motorcycle Federations fit in and operate within this framework. The third need is to examine from a technological and legal point of view how artificial intelligence has changed reporting and sports photography and what opportunities and threats are, the latter also evaluated from a legal point of view. The expectations are great: to improve the quality of European motorcycle sports communication, to consolidate the network between professionals and to seize the opportunities offered by technology without lending their support to the threats they may represent. But the greatest expectation is to make this Conference an annual event in order to represent a permanent laboratory for building more effective communication for the entire motorcycle world”.
