A new chapter in ultra-luxury mobility begins in the Kingdom of Saudi Arabia as Hongqi unveils its most prestigious creation to date. Set against the dynamic backdrop of Jeddah, the Hongqi Golden Sunflower Guoya was officially launched by its exclusive distributor in Saudi Arabia, ALTAWKILAT Premium, marking a defining moment for modern Chinese luxury in the region.
Hosted at the Hongqi Showroom in Jeddah, the exclusive unveiling brought together senior leadership from ALTAWKILAT Premium and distinguished representatives from Hongqi China, highlighting the strategic importance of the Saudi market and Hongqi’s long-term vision for luxury mobility in the Kingdom.
At the heart of the Golden Sunflower Guoya lies a masterfully engineered VBTD (V-type, Balanced Twin-Turbo Direct Injection) powertrain, paired with an advanced electronic control system and intelligent all-wheel-drive technology. Delivering 585 HP and 800 Nm of torque, the Guoya accelerates from 0–100 km/h in just 4.3 seconds, offering commanding performance while maintaining a serene and composed driving experience befitting an ultra-luxury flagship.
The Golden Sunflower Guoya represents the highest expression of Hongqi’s heritage, craftsmanship and engineering excellence. Hongqi’s legacy is the story of a nation learning to express power, dignity, and elegance through design, and Guo Ya is the most refined chapter of that story to date. The Guoya directly continues the role Hongqi once played as the vehicle of national authority, inheriting the DNA of historic parade and diplomatic limousines, while translating that presence into modern, civilian ultra-luxury.
Founded in 1958, Hongqi became China’s first independently built sedan, marking the beginning of a legend crafted for leaders and honoured guests, and the pride of a nation. That same year, China’s first V8 engine was successfully assembled and ignited. From the production of the CA770 three-row Hongqi sedan in 1965 to the birth of a masterpiece redefining oriental luxury in 2024, the Golden Sunflower Guoya carries this legacy forward, now arriving in the Middle East, powered by a sixth-generation V8 engine that bridges heritage with contemporary innovation.
Adding further meaning to its identity, the name Guo Ya reflects Hongqi’s philosophy at its core: Guo (国) meaning “nation” and Ya (雅) meaning “elegance” or “refinement”. Together, Guo Ya translates to “National Elegance”, symbolising a vehicle that symbolizes both national identity and refined luxury.
Albert Venter, Senior Spokesperson at Hongqi Altawkilat, said: “The launch of the Golden Sunflower Guoya in Saudi Arabia marks a proud moment for our brand. Guoya is the pinnacle of Hongqi’s luxury vision, where heritage, prestige, innovation and refined power come together seamlessly. Saudi Arabia is a key market for Hongqi, and through ALTAWKILAT Premium, we are committed to delivering an ultra-luxury experience that resonates with the Kingdom’s most discerning clientele.”
Preserving Hongqi’s iconic flagship silhouette, the Guoya features an elevated front profile and a gracefully tapering rear, projecting authority balanced with fluid elegance. Its ceremonial presence is elevated by intelligent power doors that open and close with serene precision, while the rising and retracting Hongqi emblem stands as a symbol of prestige, leadership and honour.
Inside, the Golden Sunflower Guoya offers an interior defined by harmony, balance, and meticulous craftsmanship. The cabin follows a central-axis symmetrical design philosophy, with S-Nappa leather seats crafted through 108 individual processes. A deep-sea quiet interior, achieved through more than 100 advanced noise-control technologies, ensures an exceptionally calm and luxurious journey.
Advanced technologies further enhance both driving confidence and passenger comfort, including ±9° rear-wheel steering for superior agility and stability, a flexible scroll display, and immersive digital interfaces. The experience is completed by the Jiucheng 40-speaker surround sound system with Dolby Atmos, delivering a truly cinematic acoustic environment.
Built on a presidential-level safety architecture, the Golden Sunflower Guoya delivers uncompromising protection and confidence, reinforced by dual five-star safety ratings, reflecting Hongqi’s unwavering commitment to safety at the highest level.
The launch of the Golden Sunflower Guoya in Jeddah marks a significant milestone for Hongqi and ALTAWKILAT Premium, reaffirming their ambition to define a new era of ultra-luxury mobility in Saudi Arabia.
