Automechanika Dubai’s dedicated AfriConnections summit to unlock new business opportunities between African stakeholders and the global automotive market
Vehicle demand in Africa is expected to reach 10 million units annually by 2030, with the industry projected to be worth over US$42 billion by 2027
An African roadshow, undertaken by the Automechanika Dubai team, highlighted the benefits of attending Automechanika Dubai, when it returns from 9 to 11 December at the Dubai World Trade Centre
Automechanika Dubai will place Africa’s burgeoning automotive industry firmly in the spotlight when the region’s largest international automotive aftermarket trade show returns to the Dubai World Trade Centre from 9 to 11 December 2025.
Highlighting the rapid growth potential within Africa’s automotive sector, recent research by ODI Global forecasts the industry’s value to reach US$42 billion by 2027. This growth is being driven by significant developments under the African Continental Free Trade Area (AfCFTA), which is accelerating regional integration, reducing trade barriers, enhancing competitiveness, and creating an investment-friendly environment across the continent.
Further underpinning this trend, research by the World Economic Forum indicates robust demand growth for vehicles in Africa. Annual demand for motorcars and commercial vehicles currently averages around 2.4 million and 300,000 units, respectively. This figure is expected to exceed 10 million units annually by 2030, according to B&M Analysts, fueled by rising disposable incomes, rapid urbanisation, and the expanding middle class.
Currently, much of Africa’s vehicle demand is met by imported used vehicles, but domestic automotive production is catching up quickly, expanding at an average annual rate of 7%.
To leverage these opportunities, Automechanika Dubai has developed the AfriConnections initiative, which is dedicated to connecting African buyers with global automotive suppliers. AfriConnections is designed to unlock new business opportunities, foster partnerships, and support sustainable, long-term growth across the continent’s automotive aftermarket.
Tommy Le, Show Manager for Automechanika Dubai, said: “Automechanika Dubai serves as a gateway for Africa’s automotive aftermarket. Our AfriConnections platform is purpose-built to bring together African buyers, Original Equipment Manufacturers (OEMs), suppliers, service providers, and industry experts. Through strategic partnerships, market insights, and targeted networking opportunities, we’re committed to driving growth and innovation across Africa’s automotive landscape.”
“As the MEA region’s premier automotive trade event, Automechanika Dubai integrates Africa into global supply chains, providing access to cutting-edge technologies, extensive distribution networks, training resources, and lucrative investment opportunities. By showcasing market-specific innovations and facilitating direct engagement with global industry leaders, we empower African automotive stakeholders to scale operations, modernise processes, and build robust, sustainable automotive ecosystems.”
AfriConnections will feature a series of specialised sessions on the final day of Automechanika Dubai, covering key topics such as market growth strategies, distribution models, digitalisation and e-commerce trends in Africa, cross-border collaboration opportunities, financing and investment insights.
Speakers already confirmed include His Excellency Wamkele Mene, Secretary General, AfCFTA; Kojo Annobil, CEO, Ghana Automotive Development Centre; and Luqman Mamudu, CEO, Transtech Industrial Consulting.
Highlighting Automechanika Dubai’s commitment to supporting the African automotive industry, the event team recently conducted a roadshow, where they visited Nairobi and engaged with key industry players from companies including the Kenya Association of Manufacturers (KAM) and the Automotive Parts Manufacturers Association (APMA), where they explored collaboration opportunities and growth prospects.
Automechanika Dubai is based around six key pillars – sustainability, electrification and digitalisation, innovation, training, recruitment and safety. Returning features include the Automechanika Academy, Innovation4Mobility, the Automechanika Awards, the Pitstop Challenge, the Modern Workshop and the Lubricants, Base Oil and Additives Conference.
The show will feature 10 product sections, including Parts and Components, Electrics and Electronics, Accessories and Customising, Car Wash, Care & Detailing, Body & Paint, Diagnostics & Repair, Oils, Lubricants and Fuels, Tyres & Batteries, and a new product area focusing on Connectivity and Autonomous Driving.
About Automechanika Dubai
Automechanika Dubai is the largest international automotive aftermarket trade exhibition in the wider Middle East taking place at the Dubai World Trade Centre between 9-11 December 2025. Automechanika Dubai acts as the central trading link for markets that are difficult to reach connecting the Middle East, Africa, Indian Subcontinent, Asia and key CIS countries.
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
