Aljomaih Automotive Wraps Up “INEOS Grenadier Challenge” with a Thrilling Off-Road Showcase
Aljomaih Automotive Company, the official distributor of INEOS Grenadier in the Kingdom, successfully concluded the highly anticipated “INEOS Grenadier Challenge” event, held on October 31 and November 1, 2025, at the Dirab Off-Road Track in Riyadh.
The event attracted a large turnout of off-road driving enthusiasts, media representatives, content creators, and Grenadier owners, alongside a wide audience keen to explore the vehicle’s real-world capabilities.
Participants enjoyed an exceptional off-road experience across a rugged track filled with obstacles and challenging terrain, giving them the opportunity to test the power and performance of the INEOS Grenadier in conditions simulating rocky, sandy, and water-filled environments. The test drives were supervised by a team of professional driving experts who provided technical guidance and support to ensure a safe and rewarding experience for all attendees.
Aljomaih Automotive provided six INEOS Grenadier vehicles for the event, including the Station Wagon Trialmaster and Quartermaster Trialmaster. These models showcased the vehicle’s unique capabilities — featuring permanent four-wheel drive, front and rear differential locks for enhanced stability and traction, and an advanced suspension system engineered to absorb shocks and conquer rugged terrain. The Grenadier also boasts an 800mm water-wading depth and a comprehensive safety suite, ensuring comfort and control in every condition.
Adding further depth to the experience, representatives from 4 Wheel Station showcased a range of original Grenadier accessories, providing attendees with insights into customization options tailored to individual customer needs.
Commenting on the event, Mr. Mishari Ibrahim Aljomaih, Chief Operating Officer at Aljomaih Automotive, stated: “We are pleased with the response to the Grenadier Challenge event, which reflected our ongoing commitment to delivering authentic driving experiences that bring the INEOS Grenadier’s identity to life in real-world settings. Events like these play a vital role in strengthening the brand’s presence and building deeper connections with adventure seekers and off-road enthusiasts. We look forward to bringing similar experiences to other cities across the Kingdom in the near future.”
About INEOS Automotive
Founded in 2017 by INEOS Group Chairman Sir Jim Ratcliffe – a passionate adventurer and automotive enthusiast – INEOS Automotive was established to fill a gap in the market for a high-performance 4×4 that combines modern design with exceptional reliability. A team of experienced automotive professionals was brought together to turn this vision into reality, creating an entirely new concept for off-road vehicle development and manufacturing.
The Grenadier merges classic British design with German engineering precision and French craftsmanship, resulting in a durable, capable, and versatile 4×4 that delivers best-in-class performance for both rugged work and leisure adventures. Engineered to meet today’s standards of comfort and quality, it is the ideal choice for customers who demand serious strength, wherever their journey takes them.
INEOS Automotive is part of the INEOS Group (ineos.com), a global leader in petrochemicals, specialty chemicals, and oil products, employing over 25,000 people across 39 businesses with 183 production sites in 29 countries. In 2021, the INEOS Group recorded revenues of USD 65 billion.
About Aljomaih Automotive Company (AAC)
Aljomaih Automotive Company is a subsidiary of Aljomaih Holding Group, one of the most prominent business conglomerates in Saudi Arabia, established in 1936. The Group invests across diverse sectors including automotive, consumer goods, power generation, financial services, manufacturing, and general trade.
AAC represents several globally renowned brands in the Kingdom, including General Motors, GAC Motor, Pepsi, Shell, Yokohama, and Enterprise Rent-A-Car. The company offers a wide range of automotive services including new car sales, after-sales services, spare parts, financing solutions, and extended maintenance through its extensive AC Delco service centers network.
Renowned for its excellence and expertise in the Saudi market, Aljomaih Automotive has earned multiple awards from global automakers and industry organizations.
