For us, Saudi Arabia has been more than a market. It has been our home, a home where many of our vehicles have grown stronger and more reliable.” Koji Sato, President and CEO of Toyota
Abdul Latif Jameel Motors, the authorized distributor of the Lexus luxury brand in Saudi Arabia, today proudly celebrated the 35th anniversary of its successful strategic collaboration with Lexus with a landmark event, the grand reopening of the fully-renovated Lexus Center in Jeddah.
The state-of-the-art facility in Jeddah is designed to offer personalized service and cutting-edge technology which places the guest at the heart of the experience. Its design is centered upon the Japanese hospitality concept “Omotenashi” and offers a luxurious environment meticulously conceived for guest comfort, the highest service levels, and the latest diagnostic and maintenance technologies.
The center also has dedicated relaxation areas to ensure that every visit becomes a seamless, luxurious, and unforgettable experience. With this re-imagining, the renovated Jeddah Center now stands as one of the most sophisticated and luxurious service facilities for the Lexus brand in the world.
Its overhaul is part of a shared and comprehensive vision to strengthen Lexus’ presence in the Kingdom, fully aligned with the ambitions of Saudi Vision 2030. The milestone further reflects the successful strategic relationship between Abdul Latif Jameel Motors and Lexus, a relationship committed to advancing the future of luxury mobility in the Kingdom and offering unique luxury experiences.
The reopening ceremony was attended by Hassan Jameel, Vice Chairman, Abdul Latif Jameel, Saudi Arabia, and Mr. Koji Sato, President and CEO of Toyota Motor Corporation, alongside distinguished guests and senior representatives from both sides. Mr. Sato’s presence underscored the strategic importance of Saudi Arabia as a leading market for the Lexus brand.
Commenting on the prestige event, Mr. Koji Sato, President and CEO of Toyota Motor Corporation, said: “Toyota has been fortunate to be part of this history. For us, Saudi Arabia has been more than a market. It has been our home, a home where many of our vehicles have grown stronger and more reliable.
The late Abdul Latif Jameel was among the very first to join the Toyota family and place his trust in us. We are deeply grateful for that trust, as well as for the dedication of everyone who has carried it forward through the years.
This trust became especially evident when we first launched the Lexus brand in 1989, a time when few believed Toyota could build a luxury car. Yet the late Abdul Latif Jameel believed in us, invested in our future, and stood with us through the challenges. The year 1993 marked the opening of the region’s first large-scale, world-class Lexus facility, even with only a single model to offer. Since then, together, we have built Lexus into what it is today in the Kingdom.”
Commenting on the collaboration that made this journey possible, Hassan Jameel, Vice Chairman, Abdul Latif Jameel, Saudi Arabia, said:
“For 35 years, Abdul Latif Jameel Motors has taken extraordinary pride in its strategic collaboration with Lexus, a relationship built on a shared commitment to innovation, quality, and exceptional hospitality. We thank Lexus for their steadfast belief in this market, and we extend our deepest gratitude to our loyal guests, who have made this journey a true success story. We remain committed to providing a luxury mobility ecosystem that is smart, sustainable, and aligned with our guests’ aspirations and Saudi Vision 2030.”
The exceptional journey between Abdul Latif Jameel Motors and Lexus began in 1989, when the brand was first introduced to the Kingdom revolutionizing the concept of luxury and innovation in the automotive world. Since then, Lexus has become a symbol of excellence and superior quality and today stands as the preferred choice for guests seeking an unmatched luxury driving experience.
About Abdul Latif Jameel Motors
Abdul Latif Jameel Motors was established in 1955 in Saudi Arabia. It was appointed as the authorized distributor for Toyota in the same year and Lexus in 1989. Guided by the ‘guest first’ approach and Kaizen philosophy, Abdul Latif Jameel Motors is dedicated to establishing itself as the preferred mobility partner, meeting the evolving needs of the Kingdom and its people.
