Mohamed Yousuf Naghi Motors showcase the pinnacle of luxury and innovation at Mobility Live in partnership with SIXT Rent a Car

Participation at Mobility Live is a testament to Mohamed Yousuf Naghi Motors’ commitment to Vision 2030

In partnership with SIXT Rent a Car, Mohamed Yousuf Naghi Motors was proud to participate at this year’s Mobility Live – Saudia Arabia, which took place from October 19- 20, 2025 in Riyadh. Developed within the framework of Vision 2030, Mobility Live is dedicated to showcasing disruptive technology and innovation in the mobility sector.
Building on SIXT and Mohamed Yousuf Naghi’s thriving half decade partnership, they showcased the BMW i7 at the event. The all-electric luxury sedan perfectly embodies BMW’s driving pleasure and pioneering technology, aligning with the focus of Mobility Live.
Setting the standard for luxury emissions-free mobility, delivering a robust 449 horsepower and accelerates from 0 to 100 km/h in just 5.3 seconds, while the xDrive60 ups the ante with 536 horsepower and an exhilarating 4.5-second sprint. BMW’s Adaptive 2-Axle Air Suspension and Integral Active Steering ensure the ride remains impeccably composed, whether you’re cruising through city streets or carving up a mountain pass.
Inside the car, the driver-focused BMW Curved Display captures your attention. Spanning across the dashboard, this sleek setup blends a 12.3″ Digital Instrument Cluster and a 14.9” Central Information Display, giving you everything you need — navigation, vehicle settings, media — right at eye-level. The BMW Operating System 9 is constantly evolving through over-the-air updates, meaning your car gets smarter with every interaction.
Through its ongoing partnership with SIXT, Mohamed Yousuf Naghi Motors has provided thousands of customers in Saudi Arabia with seamless access to BMW’s state-of-the-art vehicles, elevating standards in car rental services across the Kingdom. Together, they have a continued pursuit of delivering premium, sustainable mobility solutions across Saudi Arabia and their participation at Mobility Live further reinforces their dedication.
Hans Devisser, CEO and Head of the Luxury Sector, Auto-Corporate, at Mohamed Yousuf Naghi Motors, commented: “Our participation at this year’s Mobility Live is not only a testament to our commitment to Saudi’s Vision 2030, but in providing the Kingdom with state-of-the-art mobility solutions through our partnership with SIXT Rent a Car. Our shared vision for offering both luxury and electric mobility solutions across the Kingdom stands as a symbol of trust, collaboration and progress.”
“At SIXT, we are proud to lead the evolution of premium electric mobility in Saudi Arabia. Partnering with BMW at the Mobility event reinforces our shared vision for innovative and sustainable future aligned with vision 2030.” Said Juan Carlos Azcona, CEO of SIXT Rent a Car Saudi Arabia.

About Mohamed Yousuf Naghi Motors Co.
Established in 1990, Mohamed Yousuf Naghi Motors has been the official importer of BMW Group brands – BMW, MINI and Rolls-Royce – for 35 years in the Kingdom of Saudi Arabia. With showrooms and service centres in Jeddah, Riyadh, Al Khobar, Al-Qassim, as well as the holy cities of Makkah and Madinah, Mohamed Yousuf Naghi Motors has established a strong footprint for the BMW Group across the Kingdom.

Mohamed Yousuf Naghi Motors has grown its network of new cars, used cars and after-sales showrooms as well as fast-lane service centres in key areas across the Kingdom, including two new showrooms in Al Khobar and Riyadh, with the bikes brand of the BMW Group, BMW Motorrad, being the last addition to its product portfolio.

About SIXT Rent a Car Saudi Arabia
SIXT Saudi Arabia is a leading provider of affordable premium mobility solutions, combining global expertise with local insights to redefine transportation in the Kingdom. As a leader in integrated mobility, we deliver sustainable, eco-friendly solutions that make every journey seamless, efficient, and enjoyable.

Our comprehensive services include car rentals, long-term leasing, and advanced fleet solutions for passenger vehicles, vans, trucks, and commercial buses both electric and non-electric.

With a focus on innovation, sustainability, and customer satisfaction, SIXT Saudi Arabia is driving the future of mobility across the Kingdom.

Leave a Reply

Your email address will not be published. Required fields are marked *